Time moves differently for parents.

A minute of feed-scrolling feels like a vacation. 20 seconds of silence is bliss. But what if you had 2, guaranteed minutes to do whatever you want?

With Sonicare for Kids, 96% of kids brush for the full 2 minutes. That’s a 120-second window where you get you back.

It’s the difference between savoring a warm cup of joe and quickly chugging it down. Catching up with a friend, or texting them once every 3 days to let them know you still exist. Getting something done, or nothing at all.

Because in a world of constant supervising, teaching, and providing, 2 minutes matter.

And since it’s been a minute since you’ve had a minute,

Copywriters

Danylo Kryvorotov, Emme Schaefer, Ian Kaye

Art Directors

JJ Madison, Josh Maruyama